Expert advice

  • CRM for SMEs

    CRM for SMEs

    CRM is a key tool for small and medium-sized businesses, enabling them to optimize their vital functions. Increase sales This is the initial vocation of a good CRM: to help with prospecting, current customer follow-up and customer file management. A good system allows you to call more customers, to be more tailored to the customer…

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  • CRM for sales: how to sell more

    CRM for sales: how to sell more

    Normally, a CRM is a sales support tool that helps sales reps boost their results. Yet most CRMs don’t sell – they actually slow down sales. Good salespeople are dynamic, energetic and creative, and the standards for integrating information into CRM lock them into a “straitjacket”. On the contrary, a good CRM should relieve them…

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  • CRM benefits for salespeople

    CRM benefits for salespeople

    CRM (Customer Relationship Management) is the basic sales tool. Exceed your objectives with simple CRM applications.

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  • The best CRM for small businesses and freelancers

    The best CRM for small businesses and freelancers

    The best CRM for a small business should be simple, intuitive, easy to use on a smart phone, action-oriented rather than statistics-oriented, it should identify the customers you’ve worked on the most and where you’re most likely to sell easily and quickly. The best CRM must enable you to stand out from your competitors and…

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  • CRM for customer service, how to use it

    CRM for customer service, how to use it

    Good customer service means a perfect customer experience. This means a warm relationship, but also exemplary professionalism based on a simple and effective CRM. Here are the main benefits your CRM should deliver.

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  • CRM for prospecting and business development

    CRM for prospecting and business development

    CRM is the salesperson’s basic tool, enabling systematic prospecting, serious follow-up without pestering, selection of the best prospects, solicitation of the competition’s major customers, personalization of the approach for maximum effectiveness, more calls and greater impact.

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  • How to choose a CRM? Comparison of the main customer relationship management systems.

    How to choose a CRM? Comparison of the main customer relationship management systems.

    CRM is an indispensable tool for managing customers and prospects, but how do you choose the right one?

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  • CRM to boost sales: how to use it to best effect

    CRM to boost sales: how to use it to best effect

    CRM is the basic tool for business development, bringing together all the functions needed to develop sales, improve customer service, develop marketing and analyze sales.

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