How to choose a CRM? Comparison of the main customer relationship management systems.

So that you can choose the best CRM for you, here we compare 48 of the world’s best CRMs and show you which are the simplest, the most effective and the ones that salespeople prefer. There’s no point in having customer relationship management if it doesn’t serve to increase customer satisfaction and sales.

The best CRMs in terms of efficiency, simplicity and salesperson appreciation

Comparison of the leading CRMs on the market

CRM	Features	Benefits	Disadvantages
ActionClient	Simple CRM designed by and for salespeople	The best tool for increasing sales, fun to use and loved by salespeople.	Limited adaptations to keep it simple
Sales Force	Scalable platform	Most frequently encountered	Complexity, many salespeople hate it
Microsoft Dynamics	Software range	The system of the largest companies	Even more complicated than Sales Force
Sugar	Simplifies the management of complicated sales processes	Flexible parameterization on a wide range of media	Parameterization also means complexity.
HubSpot	Based on centralized customer relationship data	Offers courses and certificates for system use	Complexity, system control by expensive supplier, difficult to modify matrices.
Zoho	Complete solution covering all phases of customer relations	Automates repetitive tasks such as collecting customer data	Too many possible applications. No method for qualifying prospects
PipeDrive	CRM for easy tracking of sales and results	Mobile application, many possible integrations	No possibility of sending quotes. No invoicing possible
MondaySales	Customer relationship and sales process management	Automates certain tasks	Too many modification options
Nutshell	lead management for inbound, outbound and external teams	Easy tracking of business opportunities.	Very limited functionality compared to other CRMs
Freshsales	CRM for digital teams	Well accepted by digital solution vendors	Highly specialized in digital technology
Oracle CRM	System mainly based on customer invoicing and supplier payments	Adaptable task optimization	Difficult to implement, numerous error messages, frustrating
Capsule	CRM focused on helping salespeople.	Easy to use	Few marketing and mailing functionalities, obligation to put mails in bcc to keep them.
Agile	CRM with sales, marketing and service automation on a single platform.	Create automated marketing campaigns and keep track of contacts and information.	Seems complicated to users who regularly have to call the manufacturer’s support team.
Pipe Drive	CRM for SMEs that don’t yet have one	Simple, few clicks to perform a task, well accepted by vendors	No marketing tools included
Team Leader	Comprehensive management tool enabling the whole team to work together	The sale is divided into phases that can be worked on	All salespeople know that these sales phases are often arbitrary.
Centrix	All-in-one CRM, made in Canada	Easy to use	Lack of key statistics
Axonaut	French system. Combining ERP and CRM	Often found in SMEs	Takes time to understand all functions
You Day	French system for centralizing all data	Adaptable to different professions, can be parameterized.	It’s not a very common piece of software.
Divalto Weavy	French customer relationship management, from prospecting to after-sales service	For everyone from managers and sales reps to customer service agents.	No online support.
Team Gate	CRM including several existing software packages	Nice interface, easy to use	Difficult to change dashboard filters, difficult to use for project management
Insigthly	CRM and integrated project management	Designed to integrate your contacts and Google Doc documents.	Expensive, complex to install.

Complete list of CRMs

Jean-Pierre Mercier