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Complementary sales
Upselling involves adding another product or service to a sale. It differs fromupselling, which consists in increasing the value of the product sold. Benefits Sales method The classic method is to sell the basic product or service first, then offer additional options. Another solution is to proceed in three stages: Sales stages Conclusion Complementary selling…
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CROC prospecting method
The CROC method is perfect for prospecting – it’s simple, straightforward and effective, and takes into account all the key aspects of making appointments over the phone. Ideally, it should be used in conjunction with a prospecting CRM like ActionClient. The CROC technique Contact The initial contact is the key to a call: the customer…
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Sales method for SBAM stores
The SBAM Method is the ideal method for customer service agents and salespeople in a store or salon. It’s also the express sales and customer service training method that every store owner should give to new employees. The current situation The fact is that in the majority of shops you enter unnoticed, you’re not greeted,…
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BEBEDC sales method
The BEBDC sales method enables you to evaluate the key points of a sale to a business customer. It is also a method for assessing the interest of current customer requests, in order to select them and create a quality sales funnel. The BEBEDC method Disadvantages of the method Benefits
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Elevator Pitch sales method
Definition An elevator pitch is a short 30-second to 3-minute speech designed to convince someone of the interest of your project and persuade them to see you again to find out more, so that we can sell them our solution. Use Steps Example How to proceed Learn your sales pitch by heart and practice it…
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ADAPAC sales method
The ADAPAC sales method makes it easy for a novice salesperson to memorize the key sales steps and quickly become effective. The ADAPAC sales method has the advantage of being simple to use for a novice salesperson, but lacks subtlety for experienced salespeople, who will prefer the SPIN or SOS methods. Of course, for this…
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Sales equation
The sales equation is the result of multiplying the three figures that increase sales: number of customer contacts, closing rate, average sales. Number of contacts x closure rate x average sales = total sales Number of customer contacts The first number in the sales equation is the number of customer contacts. The more customers you…
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The CAB method
The CAB sales method has the advantage of being simple, suitable for technical and inexperienced sales people, and taking the customer’s benefits into account. The CAB sales method The CAB method is divided into three steps: Advantages and disadvantages of the CAB method Benefits Disadvantages Examples of method application Electric radiator Credit card Insurance Conclusion…
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The CAP method
The CAP method is based on the benefit and proof we bring to the customer. It’s a rudimentary sales technique, but well suited to the sale of simple products, and ideal for technical salespeople who know their product inside out. The CAP method Advantages and disadvantages Advantages of the CAP method Disadvantages CAP application examples…
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How to prospect
We present you with tips and methods for prospecting in increasingly difficult conditions linked to new legislation against telemarketing and mass mailing. Prospecting has always been difficult, now it’s an art. Business development through inbound and outbound marketing Outbound marketing consists of pushing products towards customers, a push strategy that corresponds to prospecting. The main…