CRM and CMS

  CRM and CMS are two complementary data management systems, but with very different objectives. CRM aims to manage customer relationships, data, interactions and follow-up, while CMS aims to create, store and manage digital content on a web platform. CRM applications CRMs manage customer relationships to serve them better, but also to optimize them, as…

 

CRM and CMS are two complementary data management systems, but with very different objectives.

CRM aims to manage customer relationships, data, interactions and follow-up, while CMS aims to create, store and manage digital content on a web platform.

CRM applications

CRMs manage customer relationships to serve them better, but also to optimize them, as a company’s aim is to make money and increase profits.

  • Keep key information about the customer and all interactions
  • Working as a team from the same database
  • Follow-up on potential needs
  • Soliciting prospects and calling them back at the right time
  • Managing the sales team
  • Obtain customer statistics
  • Forecasting market needs and demands
  • Automate customer responses with artificial intelligence
  • Marketing automation
  • A few CRMs:
    • ActionClient: for small businesses and the self-employed

CMS applications

CMS facilitate the management of digital data on a platform.

  • Facilitate data creation: text, photos, videos
  • Secure data storage
  • Facilitate access with different access structures, e.g. by date, size, type, duration, etc.
  • Help with editing and modifying different types of data
  • Manage access and security
  • Analyze uses
  • Some examples of CMS :
    • TYPO3

Conclusion

CRM is a specialized system for managing customer relations and the sales or customer service team.

The CMS is a general content management system designed to facilitate the creation and management of content on a website.

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