CRM and CMS are two complementary data management systems, but with very different objectives.
CRM aims to manage customer relationships, data, interactions and follow-up, while CMS aims to create, store and manage digital content on a web platform.
CRM applications
CRMs manage customer relationships to serve them better, but also to optimize them, as a company’s aim is to make money and increase profits.
- Keep key information about the customer and all interactions
- Working as a team from the same database
- Follow-up on potential needs
- Soliciting prospects and calling them back at the right time
- Managing the sales team
- Obtain customer statistics
- Forecasting market needs and demands
- Automate customer responses with artificial intelligence
- Marketing automation
- A few CRMs:
- Salesforce: the most popular
- Microsoft Dynamics : the most powerful but also the most complex
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- ActionClient: for small businesses and the self-employed
CMS applications
CMS facilitate the management of digital data on a platform.
- Facilitate data creation: text, photos, videos
- Secure data storage
- Facilitate access with different access structures, e.g. by date, size, type, duration, etc.
- Help with editing and modifying different types of data
- Manage access and security
- Analyze uses
- Some examples of CMS :
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- TYPO3
Conclusion
CRM is a specialized system for managing customer relations and the sales or customer service team.
The CMS is a general content management system designed to facilitate the creation and management of content on a website.
