Advantages and disadvantages of ChatGPT in business

I’ve tested ChatGPT in business, and here I share the pros and cons of ChatGPT in business. Difference between ChatGPT and CRM A CRM aims to manage and develop customers in a structured wayChatGPT is a conversational tool that you can use for your research, but also to maintain a conversation with a customer and…

I’ve tested ChatGPT in business, and here I share the pros and cons of ChatGPT in business.

Difference between ChatGPT and CRM

A CRM aims to manage and develop customers in a structured wayChatGPT is a conversational tool that you can use for your research, but also to maintain a conversation with a customer and build loyalty in an automated way, provided you know their strengths and weaknesses.

ChatGPT’s weaknesses

  • ChatGPT isn’t original, it just transmits general ideas of the moment, probably collected on the NET, nothing great, nothing but banal.
  • The knowledge stops at 2021, so if you use it in the legal field for recent cases, it won’t be able to answer you.
  • Research on a particular person – I’ve done one on a university professor – is fraught with errors and serious mistakes that could one day lead to libel suits for people who might feel it prejudices them.
  • ChatGPT is simply unreliable, as it says, so check everything and don’t take its answers as gospel.
  • Contrary to what you might think, artificial intelligence is better for history than solving current or future problems. It’s more a collection of what she finds on the internet than intelligence, at least at present.

The benefits

  • You can search faster than on Google, although Google also uses ChatGPT, but the results are less reliable, so you then have to validate on Google, which presents validated sources, such as certain government agencies, whereas ChatGPT makes its own synthesis, at your own risk.
  • You can write articles for your company blog, with the aim of improving your SEO. But beware: there are rumors that Google is going to fight this to prevent certain sites from benefiting from good natural referencing for articles not written by them, whereas the quality of the articles is supposed to demonstrate the competence of the site in question. I did the test myself and modified certain words to avoid being penalized by Google. That said, the content of the article generated by ChatGPT is correct, conventional, but nothing original in the response, basic. This is a typical soup-of-the-day article.
  • The area where he helps the most, I find, is in the legal field, because he does his research much faster than I do on Google or in legal documents. But beware, its current limit is 2021. He can also refer you to an article of law that you can consult on the Internet. A lawyer friend of mine told me that he was thinking of publicizing his services by announcing on his website that he was using ChatGPT for his answers, but I strongly dissuaded him!
  • Another area in which it can help is the search for suppliers in certain fields. In the cases tested, it doesn’t provide company names, but suggests directories or professional associations which you can then call up or consult on Google.
  • If an answer doesn’t suit you, you can ask to rephrase it. Some friends, lawyers or SEO specialists, are convinced that this is the way to avoid being detected as a ChatGPT response, but I’m convinced it’s not, and what’s more, the second response is often less relevant than the first.

ChatGPT’s answer

In order to avoid bias, I waited to write this article before researching “What are the advantages and disadvantages of ChatGPT”. I’m sending you his answer in full, as it’s actually quite close to my observations.

“ChatGPT has both advantages and disadvantages. Here are just a few of them:


  1. Content generation: ChatGPT is able to generate text content smoothly and consistently. He can answer a wide variety of questions, provide detailed explanations, tell stories, and so on.
  2. Accessibility: ChatGPT is easily accessible online, meaning you can use it from any device with an Internet connection, without the need to install additional software.
  3. 24/7 support: You can interact with ChatGPT at any time of day, which can be useful if you need information or advice outside office hours, or when other sources of immediate help are unavailable.
  4. Versatility: ChatGPT can be used in a variety of fields and situations, whether to get answers to factual questions, to obtain general advice or to engage in informal conversation.

Disadvantages :

  1. Lack of awareness and understanding: ChatGPT has no real understanding of the world or awareness. It relies solely on linguistic models learned from training data, and can generate incorrect or irrelevant responses if input information is imprecise or ambiguous.
  2. Vulnerability to bias: As ChatGPT is trained on existing text data, it may reflect biases present in this data. This means that the responses generated can sometimes reproduce undesirable stereotypes or prejudices.
  3. Lack of veracity: ChatGPT may generate information that seems accurate, but is not necessarily correct. It is important to verify and cross-check the information provided by ChatGPT with reliable sources.
  4. Inconsistent or irrelevant answers: In some cases, ChatGPT may generate responses that are inconsistent or do not directly answer the question asked. This may require additional exchanges to obtain more relevant answers.

It’s essential to consider these pros and cons when using ChatGPT and not take its answers as absolute truths, but rather as suggestions or information that require further evaluation and verification.”


The biggest frustration is that ChapGPT repeats the questions of the ambient air, so we find the “bien pensance”, on some answers we can even wonder if he is not woke. It could easily be confused with the articles written by the world’s most mediocre journalists, who try to give us the moral lessons of the moment.

In conclusion

I’d say that ChatGPT “doesn’t break the bank” at the moment, but it’s useful for speeding up searches. The main caveat: never take his answers for granted, use them as a starting point for your research and always go and check reliable sources afterwards.

Jean-Pierre Mercier