Author: Jean-Pierre Mercier

Normally, a CRM is a sales support tool that helps sales reps boost their results. Yet most CRMs don’t sell – they actually slow down sales. Good salespeople are dynamic, energetic and creative, and the standards for integrating information into CRM lock them into a “straitjacket”. On the contrary, a good CRM should relieve them…

CRM (Customer Relationship Management) is the basic sales tool. Exceed your objectives with simple CRM applications.

The best CRM for a small business should be simple, intuitive, easy to use on a smart phone, action-oriented rather than statistics-oriented, it should identify the customers you’ve worked on the most and where you’re most likely to sell easily and quickly. The best CRM must enable you to stand out from your competitors and…