Actionclient – CRM for franchisees
What good salespeople have in common
Good salespeople are often different, using different techniques, but they always take good care of their customers and follow up seriously.
- Follow-up good customers to make them additional offers
- Taking referrals and calling new prospects
- Setting up and monitoring a network of prescribers
- Calls to contacts who have made new offers
Unfortunately, they don’t have any serious tools, and rely on simple notes on paper, cardboard cards and Excel spreadsheets.
What good shops have in common
The shops are different, but they all have one thing in common: they offer a personalized service to each customer:
- Call good customers to make personalized offers
- Sending e-mails to target customers to offer them freebies or special offers.
- Timely upselling and cross-selling offers
- Organizing events for good customers
They generally use Excel files, which aren’t the ideal tool. And yet, the value of today’s business lies in its customer and prospect files.
Large CRMs
Big CRMs are powerful and effective for very large, structured companies, but not for small entities like franchisees.
The salespeople themselves at the major companies that use it complain:
- I spend more time filling out forms than selling and talking to customers
- I’ll make a phone call that lasts 10 seconds and have 10 minutes of work to enter it into the system.
- These are tools built by computer scientists, not salespeople.
- It costs a fortune, we should be given commissions instead.
- It’s so complicated that we make mistakes, and meetings are spent explaining our mistakes.
- CRM is integrated into all our major accounting and IT systems, but we don’t want that, we want a fast, efficient tool.
ActionClient CRM
ActionClient CRM is a simple tool, designed by salespeople for salespeople, by retailers for retailers.
- Simple, easy, intuitive
- Action-oriented, maximizes your time
- All actions can be found on the same page without having to click on sub-menus
- Calls can be made from a global table or from a customer record, as required
- No need to note the follow-up date, it’s done automatically
- E-mail from your keyboard
- Your customers’ files can simply be imported into your customer file.
- No integration, no set-up required, nothing to change your habits
- No training required, as CRM is intuitive to use
Use for franchisees
- Tracking customers to improve satisfaction and increase the average shopping basket
- Use of telephone or e-mail depending on product and target audience
- The category column allows you to classify your customers by type
- Calling prospects and references to broaden the customer base
- Follow-ups with delays highlighted in red
- Building up your most important asset: your customer database
Use for franchisors
The role of a franchisor is to help his franchisees provide an excellent customer experience and increase their revenues. Your working methods are your strength, but you must also provide the franchisee with the best means of managing his customers.
If you’re already providing your franchisees with a CRM and they’ve adapted it, congratulations.
If, on the other hand, franchisees complain about it, or you don’t have one, then try ActionClient.
ActionClient is deliberately simple, so that you can easily adapt it if you wish to add a centralized, customized management system.
Try ActionClient for free!
How to use ActionClient
It’s very simple:
- Create a free account in two minutes
- Test the free version, which contains a few A, B, C, D customers
- Use the free version to manage up to 20 customers
- Buy the pro version at $15 per month per user
- Please contact us if you require any adaptations