{"id":3590,"date":"2024-10-23T21:39:09","date_gmt":"2024-10-23T21:39:09","guid":{"rendered":"https:\/\/actionclient.com\/vendas-complementares\/"},"modified":"2025-03-20T12:46:42","modified_gmt":"2025-03-20T12:46:42","slug":"vendas-complementares","status":"publish","type":"post","link":"https:\/\/actionclient.com\/pt-br\/vendas-complementares\/","title":{"rendered":"Vendas complementares"},"content":{"rendered":"\n<p>A venda complementar consiste em adicionar outro produto ou servi\u00e7o a uma venda. \u00c9 diferente de<a href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/sales\/upselling\/\" target=\"_blank\" rel=\"noreferrer noopener\">upselling<\/a>, que consiste em aumentar o valor do produto vendido. <\/p>\n\n<h2 class=\"wp-block-heading\">Benef\u00edcios<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1cil de utilizar<\/li>\n\n\n\n<li>Voc\u00ea pode facilmente fazer a primeira venda por um pre\u00e7o baixo e depois aumentar o valor total da venda<\/li>\n\n\n\n<li>N\u00e3o estamos assumindo nenhum risco, pois j\u00e1 garantimos a venda inicial.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">M\u00e9todo de vendas<\/h2>\n\n<p>O m\u00e9todo mais tradicional envolve primeiro a venda do produto ou servi\u00e7o b\u00e1sico e, em seguida, a oferta de op\u00e7\u00f5es adicionais.<\/p>\n\n<p>Outra solu\u00e7\u00e3o \u00e9 proceder em tr\u00eas etapas:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Vender a solu\u00e7\u00e3o b\u00e1sica<\/li>\n\n\n\n<li>Oferecer produtos complementares<\/li>\n\n\n\n<li>Volte com um pacote maior, mas mais barato. Essa \u00e9 a t\u00e9cnica de menu versus a la carte. \u00c0s vezes, esse pacote \u00e9 mais caro. Por exemplo, se um cliente decide comer uma entrada e um prato principal por US$ 30, oferecemos o card\u00e1pio por US$ 40, mas ele tamb\u00e9m inclui a sobremesa e uma bebida. O pre\u00e7o total \u00e9 mais alto, mas a oferta \u00e9 mais atraente para o cliente em geral.    <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Etapas da venda<\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Prepara\u00e7\u00e3o<\/li>\n\n\n\n<li>Recep\u00e7\u00e3o de clientes<\/li>\n\n\n\n<li>Ouvir o que voc\u00ea precisa<\/li>\n\n\n\n<li>Solu\u00e7\u00e3o proposta<\/li>\n\n\n\n<li>Venda de produtos ou servi\u00e7os complementares<\/li>\n\n\n\n<li>Resposta \u00e0s obje\u00e7\u00f5es<\/li>\n\n\n\n<li>Oferta de pacote, tamb\u00e9m conhecida como oferta especial ou menu<\/li>\n\n\n\n<li>Fechar a venda<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p>O m\u00e9todo de vendas complementares nem sempre \u00e9 adequado para os neg\u00f3cios, mas \u00e9 a <a href=\"https:\/\/actionclient.com\/pt-br\/tecnicas-de-venda\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9cnica de vendas<\/a> mais simples e mais usada na venda pessoal. O vendedor faz a venda, pode melhor\u00e1-la e se recuperar rapidamente, se necess\u00e1rio. \u00c9 uma obriga\u00e7\u00e3o para todo vendedor, e toda empresa deve <a href=\"https:\/\/boutique.challenge-action.com\/nos-formations\/?filtres=service-clientele\" target=\"_blank\" rel=\"noreferrer noopener\">treinar seus agentes de relacionamento com o cliente<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A venda complementar consiste em adicionar outro produto ou servi\u00e7o a uma venda. \u00c9 diferente deupselling, que consiste em aumentar o valor do produto vendido. Benef\u00edcios M\u00e9todo de vendas O m\u00e9todo mais tradicional envolve primeiro a venda do produto ou servi\u00e7o b\u00e1sico e, em seguida, a oferta de op\u00e7\u00f5es adicionais. Outra solu\u00e7\u00e3o \u00e9 proceder em [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ActionClient<\/title>\n<meta name=\"description\" content=\"A venda complementar \u00e9 simples e eficaz, e todo vendedor deve conhec\u00ea-la. 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