{"id":3163,"date":"2024-04-10T21:02:28","date_gmt":"2024-04-10T21:02:28","guid":{"rendered":"https:\/\/actionclient.com\/o-metodo-cap\/"},"modified":"2025-03-20T12:58:21","modified_gmt":"2025-03-20T12:58:21","slug":"o-metodo-cap","status":"publish","type":"post","link":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/","title":{"rendered":"O m\u00e9todo CAP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O m\u00e9todo CAP baseia-se no benef\u00edcio e na prova que trazemos ao cliente. Essa \u00e9 uma t\u00e9cnica de vendas rudimentar, mas \u00e9 adequada para a venda de produtos simples e \u00e9 ideal para equipes de vendas t\u00e9cnicas que conhecem bem o produto.<\/p>\n\n<h2 class=\"wp-block-heading\">O m\u00e9todo CAP<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Caracter\u00edsticas do produto: materiais, tipo de fabrica\u00e7\u00e3o, especifica\u00e7\u00f5es t\u00e9cnicas, pre\u00e7o, servi\u00e7o p\u00f3s-venda, garantia, etc.<\/li>\n\n\n\n<li>Benef\u00edcios para o cliente, aplicativos e poss\u00edveis economias.<\/li>\n\n\n\n<li>Comprova\u00e7\u00e3o: \u00e9 aqui que o representante t\u00e9cnico de vendas faz a diferen\u00e7a em rela\u00e7\u00e3o aos outros vendedores. Ele conhece seu produto por dentro e por fora e pode usar suas habilidades t\u00e9cnicas para fornecer comprova\u00e7\u00e3o e demonstr\u00e1-la.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Vantagens e desvantagens<\/h2>\n\n<p class=\"wp-block-paragraph\">Vantagens do <a href=\"https:\/\/revisionbtsmco.fr\/guide-methode-cap\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todo CAP<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1cil de usar<\/li>\n\n\n\n<li>Foco no produto<\/li>\n\n\n\n<li>Ideal para a equipe de vendas t\u00e9cnicas, sem necessidade de treinamento extensivo ou experi\u00eancia em vendas<\/li>\n\n\n\n<li>Ajuda a convencer clientes c\u00e9ticos ou anal\u00edticos<\/li>\n\n\n\n<li>Perfeito para vender produtos simples em lojas, feiras e exposi\u00e7\u00f5es, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Desvantagens<\/p>\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o focado no cliente<\/li>\n\n\n\n<li>N\u00e3o \u00e9 adequado para vendas complexas<\/li>\n\n\n\n<li>Uma t\u00e9cnica que pode ser facilmente detectada por qualquer cliente com um conhecimento b\u00e1sico de vendas<\/li>\n\n\n\n<li>Ignora as motiva\u00e7\u00f5es do cliente<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Exemplos de aplica\u00e7\u00e3o do m\u00e9todo CAP<\/h2>\n\n<p class=\"wp-block-paragraph\">Freios de autom\u00f3veis<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Caracter\u00edstica: freio ABS<\/li>\n\n\n\n<li>Vantagem: o carro para sem derrapar<\/li>\n\n\n\n<li>Prova: d\u00ea uma olhada no mecanismo e nos testes.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Creme hidratante<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Caracter\u00edstica: mol\u00e9culas muito finas<\/li>\n\n\n\n<li>Vantagem: eles se ajustam melhor \u00e0 pele<\/li>\n\n\n\n<li>Prova: veja os testes, experimente voc\u00ea mesmo.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Computador port\u00e1til<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Recurso: tela sens\u00edvel ao toque<\/li>\n\n\n\n<li>Vantagem: facilidade de uso, usando a tela diretamente<\/li>\n\n\n\n<li>Prova: experimente voc\u00ea mesmo<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/challenge-action.com\/cap-technique-de-vente\/\">m\u00e9todo CAP<\/a> n\u00e3o \u00e9 uma t\u00e9cnica de vendas muito sofisticada, mas \u00e9 simples, eficaz e muito adequada para a equipe de vendas t\u00e9cnicas em lojas ou feiras comerciais.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve compar\u00e1-lo com o <a href=\"https:\/\/challenge-action.com\/cab-technique-de-vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todo CAB<\/a>, que se concentra mais no cliente e em suas motiva\u00e7\u00f5es, e depois escolher a t\u00e9cnica mais relevante para voc\u00ea.<\/p>\n\n<p class=\"wp-block-paragraph\">Em todos os casos, voc\u00ea precisa integr\u00e1-lo ao processo de vendas.<\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O m\u00e9todo CAP baseia-se no benef\u00edcio e na prova que trazemos ao cliente. Essa \u00e9 uma t\u00e9cnica de vendas rudimentar, mas \u00e9 adequada para a venda de produtos simples e \u00e9 ideal para equipes de vendas t\u00e9cnicas que conhecem bem o produto. O m\u00e9todo CAP Vantagens e desvantagens Vantagens do m\u00e9todo CAP Desvantagens Exemplos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9todo de vendas CAP<\/title>\n<meta name=\"description\" content=\"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9todo de vendas CAP\" \/>\n<meta property=\"og:description\" content=\"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\" \/>\n<meta property=\"og:site_name\" content=\"ActionClient\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T21:02:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T12:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\"},\"headline\":\"O m\u00e9todo CAP\",\"datePublished\":\"2024-04-10T21:02:28+00:00\",\"dateModified\":\"2025-03-20T12:58:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\",\"url\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\",\"name\":\"M\u00e9todo de vendas CAP\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg\",\"datePublished\":\"2024-04-10T21:02:28+00:00\",\"dateModified\":\"2025-03-20T12:58:21+00:00\",\"description\":\"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.\",\"breadcrumb\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actionclient.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O m\u00e9todo CAP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#website\",\"url\":\"https:\/\/actionclient.com\/pt-br\/\",\"name\":\"ActionClient\",\"description\":\"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes\",\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actionclient.com\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\",\"name\":\"ActionClient\",\"url\":\"https:\/\/actionclient.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"width\":417,\"height\":193,\"caption\":\"ActionClient\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\",\"name\":\"Jean-Pierre Mercier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"caption\":\"Jean-Pierre Mercier\"},\"url\":\"https:\/\/actionclient.com\/pt-br\/author\/jean-pierre-mercier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9todo de vendas CAP","description":"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/","og_locale":"pt_BR","og_type":"article","og_title":"M\u00e9todo de vendas CAP","og_description":"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.","og_url":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/","og_site_name":"ActionClient","article_published_time":"2024-04-10T21:02:28+00:00","article_modified_time":"2025-03-20T12:58:21+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg","type":"image\/jpeg"}],"author":"Jean-Pierre Mercier","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jean-Pierre Mercier","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#article","isPartOf":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/"},"author":{"name":"Jean-Pierre Mercier","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0"},"headline":"O m\u00e9todo CAP","datePublished":"2024-04-10T21:02:28+00:00","dateModified":"2025-03-20T12:58:21+00:00","mainEntityOfPage":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/"},"wordCount":365,"publisher":{"@id":"https:\/\/actionclient.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg","articleSection":["N\u00e3o categorizado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/","url":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/","name":"M\u00e9todo de vendas CAP","isPartOf":{"@id":"https:\/\/actionclient.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg","datePublished":"2024-04-10T21:02:28+00:00","dateModified":"2025-03-20T12:58:21+00:00","description":"O m\u00e9todo de vendas CAP, suas vantagens e desvantagens, e como e quando us\u00e1-lo de forma eficaz para aumentar suas vendas.","breadcrumb":{"@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#primaryimage","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-cottonbro-studio-7505170-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/actionclient.com\/pt-br\/o-metodo-cap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actionclient.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"O m\u00e9todo CAP"}]},{"@type":"WebSite","@id":"https:\/\/actionclient.com\/pt-br\/#website","url":"https:\/\/actionclient.com\/pt-br\/","name":"ActionClient","description":"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes","publisher":{"@id":"https:\/\/actionclient.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actionclient.com\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/actionclient.com\/pt-br\/#organization","name":"ActionClient","url":"https:\/\/actionclient.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","width":417,"height":193,"caption":"ActionClient"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0","name":"Jean-Pierre Mercier","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","caption":"Jean-Pierre Mercier"},"url":"https:\/\/actionclient.com\/pt-br\/author\/jean-pierre-mercier\/"}]}},"_links":{"self":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/3163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/comments?post=3163"}],"version-history":[{"count":2,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/3163\/revisions"}],"predecessor-version":[{"id":4099,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/3163\/revisions\/4099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/media\/2624"}],"wp:attachment":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/media?parent=3163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/categories?post=3163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/tags?post=3163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}