{"id":2955,"date":"2024-01-05T21:57:14","date_gmt":"2024-01-05T21:57:14","guid":{"rendered":"https:\/\/actionclient.com\/metodo-de-vendas-spin\/"},"modified":"2025-03-20T13:06:22","modified_gmt":"2025-03-20T13:06:22","slug":"metodo-de-vendas-spin","status":"publish","type":"post","link":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/","title":{"rendered":"M\u00e9todo de vendas SPIN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O m\u00e9todo SPIN \u00e9 um m\u00e9todo americano testado e comprovado, amplamente utilizado na Am\u00e9rica do Norte, que se baseia na identifica\u00e7\u00e3o do problema do cliente para propor uma solu\u00e7\u00e3o.<\/p>\n\n<h2 class=\"wp-block-heading\">O m\u00e9todo de vendas SPIN<\/h2>\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/challenge-action.com\/spin-technique-de-vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todo SPIN<\/a> \u00e9 baseado em 4 est\u00e1gios:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Situa\u00e7\u00e3o do cliente<\/li>\n\n\n\n<li>Problema do cliente<\/li>\n\n\n\n<li>Implica\u00e7\u00f5es do problema<\/li>\n\n\n\n<li>Necessidade de pagamento<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Situa\u00e7\u00e3o<\/h3>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve fazer perguntas gerais ao cliente para conhec\u00ea-lo melhor:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Individual<ul><li>Situa\u00e7\u00e3o familiar?<\/li><\/ul><ul><li>Onde voc\u00ea trabalha?<\/li><\/ul><ul><li>Atividades de lazer?<\/li><\/ul><ul><li>Solu\u00e7\u00e3o atual?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o as vantagens e desvantagens da solu\u00e7\u00e3o atual?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Client affaires&nbsp;:<ul><li>Organiza\u00e7\u00e3o?<\/li><\/ul><ul><li>Estrutura?<\/li><\/ul><ul><li>Clientes?<\/li><\/ul><ul><li>Solu\u00e7\u00e3o utilizada?<\/li><\/ul><ul><li>Qual \u00e9 o processo utilizado?<\/li><\/ul><ul><li>Qual \u00e9 a sua fun\u00e7\u00e3o?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o as vantagens e desvantagens da solu\u00e7\u00e3o atual?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Nesse n\u00edvel, a descoberta \u00e9 neutra e \u00e9 realizada principalmente por meio de perguntas abertas<\/p>\n\n<h3 class=\"wp-block-heading\">Problema<\/h3>\n\n<p class=\"wp-block-paragraph\">Nessa fase, tentamos definir o problema usando perguntas abertas ou fechadas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quanto tempo leva?<\/li>\n\n\n\n<li>Qual \u00e9 a taxa de rejei\u00e7\u00e3o?<\/li>\n\n\n\n<li>N\u00famero de erros?<\/li>\n\n\n\n<li>Quanto custa?<\/li>\n\n\n\n<li>Voc\u00ea est\u00e1 totalmente satisfeito com seu fornecedor atual?<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Envolvimento<\/h3>\n\n<p class=\"wp-block-paragraph\">O envolvimento usa perguntas altamente focadas que visam destacar as consequ\u00eancias do problema e at\u00e9 mesmo dramatiz\u00e1-lo.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Empresa<ul><li>Quais s\u00e3o as perdas que isso causa \u00e0 empresa?<\/li><\/ul><ul><li>Que impacto isso ter\u00e1 em seus KPIs?<\/li><\/ul><ul><li>Como isso afeta seus objetivos estrat\u00e9gicos?<\/li><\/ul><ul><li>Como seus funcion\u00e1rios s\u00e3o afetados?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Que impacto isso ter\u00e1 na taxa de rotatividade de funcion\u00e1rios?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Individual<ul><li>Quais s\u00e3o as consequ\u00eancias pessoais?<\/li><\/ul><ul><li>Quais s\u00e3o as consequ\u00eancias para sua fam\u00edlia?<\/li><\/ul><ul><li>Qual \u00e9 o impacto psicol\u00f3gico?<\/li><\/ul><ul><li>Que impacto isso ter\u00e1 em seu or\u00e7amento?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Isso o mant\u00e9m acordado \u00e0 noite?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Necessidade de ganhos<\/h3>\n\n<p class=\"wp-block-paragraph\">Essas perguntas s\u00e3o principalmente abertas ou fechadas e t\u00eam como objetivo fazer com que o cliente diga quais benef\u00edcios ele obteria com a aplica\u00e7\u00e3o da sua solu\u00e7\u00e3o.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ajudaria se voc\u00ea usasse um produto espec\u00edfico?<\/li>\n\n\n\n<li>Quais seriam os benef\u00edcios para a sua equipe?<\/li>\n\n\n\n<li>Isso aumentaria seus lucros?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">Entre as <a href=\"https:\/\/actionclient.com\/pt-br\/tecnicas-de-venda\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9cnicas de vendas<\/a>, o SPIN \u00e9 um bom m\u00e9todo, mas gasta muito tempo torcendo o bra\u00e7o do cliente, correndo o risco de frustr\u00e1-lo. Os tr\u00eas primeiros est\u00e1gios do SPIN s\u00e3o cobertos pelo S da <a href=\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-sos\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9cnica de vendas SOS<\/a>. Por um lado, \u00e9 mais simples para o vendedor e, por outro, a situa\u00e7\u00e3o, o problema e as consequ\u00eancias geralmente est\u00e3o interligados, portanto, n\u00e3o h\u00e1 necessidade de realiz\u00e1-los sequencialmente.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o m\u00e9todo d\u00e1 mais \u00eanfase aos sonhos do cliente, o que \u00e9 mais positivo. Tamb\u00e9m \u00e9 mais l\u00f3gico terminar com a solu\u00e7\u00e3o que voc\u00ea est\u00e1 apresentando e a liga\u00e7\u00e3o com os objetivos do cliente.<\/p>\n\n<p class=\"wp-block-paragraph\">Dito isso, o SPIN funciona, portanto, \u00e9 uma quest\u00e3o de escolher o que \u00e9 mais f\u00e1cil para voc\u00ea usar.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/challenge-action.com\/techniques-de-vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de m\u00e9todos e t\u00e9cnicas de vendas<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O m\u00e9todo SPIN \u00e9 um m\u00e9todo americano testado e comprovado, amplamente utilizado na Am\u00e9rica do Norte, que se baseia na identifica\u00e7\u00e3o do problema do cliente para propor uma solu\u00e7\u00e3o. O m\u00e9todo de vendas SPIN O m\u00e9todo SPIN \u00e9 baseado em 4 est\u00e1gios: Situa\u00e7\u00e3o Voc\u00ea deve fazer perguntas gerais ao cliente para conhec\u00ea-lo melhor: Nesse n\u00edvel, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9todo de vendas SPIN<\/title>\n<meta name=\"description\" content=\"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9todo de vendas SPIN\" \/>\n<meta property=\"og:description\" content=\"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\" \/>\n<meta property=\"og:site_name\" content=\"ActionClient\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T21:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T13:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\"},\"headline\":\"M\u00e9todo de vendas SPIN\",\"datePublished\":\"2024-01-05T21:57:14+00:00\",\"dateModified\":\"2025-03-20T13:06:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\",\"url\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\",\"name\":\"M\u00e9todo de vendas SPIN\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg\",\"datePublished\":\"2024-01-05T21:57:14+00:00\",\"dateModified\":\"2025-03-20T13:06:22+00:00\",\"description\":\"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.\",\"breadcrumb\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actionclient.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9todo de vendas SPIN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#website\",\"url\":\"https:\/\/actionclient.com\/pt-br\/\",\"name\":\"ActionClient\",\"description\":\"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes\",\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actionclient.com\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#organization\",\"name\":\"ActionClient\",\"url\":\"https:\/\/actionclient.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"width\":417,\"height\":193,\"caption\":\"ActionClient\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\",\"name\":\"Jean-Pierre Mercier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"caption\":\"Jean-Pierre Mercier\"},\"url\":\"https:\/\/actionclient.com\/pt-br\/author\/jean-pierre-mercier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9todo de vendas SPIN","description":"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/","og_locale":"pt_BR","og_type":"article","og_title":"M\u00e9todo de vendas SPIN","og_description":"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.","og_url":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/","og_site_name":"ActionClient","article_published_time":"2024-01-05T21:57:14+00:00","article_modified_time":"2025-03-20T13:06:22+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg","type":"image\/jpeg"}],"author":"Jean-Pierre Mercier","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jean-Pierre Mercier","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#article","isPartOf":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/"},"author":{"name":"Jean-Pierre Mercier","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0"},"headline":"M\u00e9todo de vendas SPIN","datePublished":"2024-01-05T21:57:14+00:00","dateModified":"2025-03-20T13:06:22+00:00","mainEntityOfPage":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/"},"wordCount":489,"publisher":{"@id":"https:\/\/actionclient.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg","articleSection":["N\u00e3o categorizado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/","url":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/","name":"M\u00e9todo de vendas SPIN","isPartOf":{"@id":"https:\/\/actionclient.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg","datePublished":"2024-01-05T21:57:14+00:00","dateModified":"2025-03-20T13:06:22+00:00","description":"O m\u00e9todo de vendas SPIN \u00e9 um dos mais utilizados na Am\u00e9rica do Norte e tem sua efic\u00e1cia comprovada. Veja como aplic\u00e1-lo.","breadcrumb":{"@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#primaryimage","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-rdne-stock-project-8293651-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/actionclient.com\/pt-br\/metodo-de-vendas-spin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actionclient.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"M\u00e9todo de vendas SPIN"}]},{"@type":"WebSite","@id":"https:\/\/actionclient.com\/pt-br\/#website","url":"https:\/\/actionclient.com\/pt-br\/","name":"ActionClient","description":"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes","publisher":{"@id":"https:\/\/actionclient.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actionclient.com\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/actionclient.com\/pt-br\/#organization","name":"ActionClient","url":"https:\/\/actionclient.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","width":417,"height":193,"caption":"ActionClient"},"image":{"@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0","name":"Jean-Pierre Mercier","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/actionclient.com\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","caption":"Jean-Pierre Mercier"},"url":"https:\/\/actionclient.com\/pt-br\/author\/jean-pierre-mercier\/"}]}},"_links":{"self":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/2955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/comments?post=2955"}],"version-history":[{"count":3,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/2955\/revisions"}],"predecessor-version":[{"id":4117,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/posts\/2955\/revisions\/4117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/media\/2684"}],"wp:attachment":[{"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/media?parent=2955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/categories?post=2955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actionclient.com\/pt-br\/wp-json\/wp\/v2\/tags?post=2955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}