{"id":2937,"date":"2024-02-03T21:35:30","date_gmt":"2024-02-03T21:35:30","guid":{"rendered":"https:\/\/actionclient.com\/crm-e-cms\/"},"modified":"2025-03-20T13:03:28","modified_gmt":"2025-03-20T13:03:28","slug":"crm-e-cms","status":"publish","type":"post","link":"https:\/\/actionclient.com\/pt-br\/crm-e-cms\/","title":{"rendered":"CRM e CMS"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u00a0<\/h1>\n\n<p><a href=\"https:\/\/www.bdc.ca\/fr\/articles-outils\/technologie\/applications-gratuites-peu-couteuses\/solutions-grc-gratuites-peu-cheres\" target=\"_blank\" rel=\"noreferrer noopener\">O CRM<\/a> e o <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Syst%C3%A8me_de_gestion_de_contenu\" target=\"_blank\" rel=\"noreferrer noopener\">CMS<\/a> s\u00e3o dois sistemas de gerenciamento de dados complementares, mas com objetivos muito diferentes.<\/p>\n\n<p>O objetivo do CRM \u00e9 gerenciar relacionamentos, dados, intera\u00e7\u00f5es e acompanhamento dos clientes, enquanto o objetivo do CMS \u00e9 criar, armazenar e gerenciar conte\u00fado digital em uma plataforma da Web.<\/p>\n\n<h2 class=\"wp-block-heading\">Os usos do CRM<\/h2>\n\n<p>Os CRMs gerenciam os relacionamentos com os clientes para atend\u00ea-los melhor, mas tamb\u00e9m para otimiz\u00e1-los, pois o objetivo de uma empresa \u00e9 ganhar dinheiro e aumentar os lucros.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Manter informa\u00e7\u00f5es importantes sobre o cliente e todas as intera\u00e7\u00f5es<\/li>\n\n\n\n<li>Trabalhar em equipe a partir do mesmo banco de dados<\/li>\n\n\n\n<li>Acompanhamento das necessidades potenciais<\/li>\n\n\n\n<li>Solicitar clientes potenciais e ligar de volta no momento certo<\/li>\n\n\n\n<li>Gerenciar a equipe de vendas<\/li>\n\n\n\n<li>Obter estat\u00edsticas de clientes<\/li>\n\n\n\n<li>Previs\u00e3o das necessidades e demandas do mercado<\/li>\n\n\n\n<li>Automatiza\u00e7\u00e3o das respostas aos clientes usando intelig\u00eancia artificial<\/li>\n\n\n\n<li>Automatizar o marketing<\/li>\n\n\n\n<li>Alguns CRMs: <ul><li><a href=\"https:\/\/www.salesforce.com\/fr-ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>: o mais difundido<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.microsoft.com\/fr-ca\/dynamics-365\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics <\/a>: o mais poderoso, mas tamb\u00e9m o mais complexo<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.hubspot.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>ActionClient: para pequenas empresas e aut\u00f4nomos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Usos do CMS<\/h2>\n\n<p>Os CMS facilitam o gerenciamento de dados digitais em uma plataforma.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Facilitar a cria\u00e7\u00e3o de dados: textos, fotos, v\u00eddeos, etc.<\/li>\n\n\n\n<li>Armazenar dados de forma segura<\/li>\n\n\n\n<li>Facilitar o acesso usando diferentes estruturas de acesso, por exemplo: por data, tamanho, tipo, dura\u00e7\u00e3o, etc.<\/li>\n\n\n\n<li>Ajuda na edi\u00e7\u00e3o e modifica\u00e7\u00e3o de diferentes tipos de dados<\/li>\n\n\n\n<li>Gerenciamento de acesso e seguran\u00e7a<\/li>\n\n\n\n<li>An\u00e1lise de usos<\/li>\n\n\n\n<li>Alguns exemplos de CMS :<ul><li><a href=\"https:\/\/fr-ca.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.joomla.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.drupal.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>TYPO3<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p>O CRM \u00e9 um sistema especializado para gerenciar as rela\u00e7\u00f5es com os clientes e a equipe de vendas ou de atendimento ao cliente.<\/p>\n\n<p>Um CMS \u00e9 um sistema geral de gerenciamento de conte\u00fado projetado para facilitar a cria\u00e7\u00e3o e o gerenciamento de conte\u00fado em um site.<br\/> <\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 O CRM e o CMS s\u00e3o dois sistemas de gerenciamento de dados complementares, mas com objetivos muito diferentes. O objetivo do CRM \u00e9 gerenciar relacionamentos, dados, intera\u00e7\u00f5es e acompanhamento dos clientes, enquanto o objetivo do CMS \u00e9 criar, armazenar e gerenciar conte\u00fado digital em uma plataforma da Web. Os usos do CRM Os CRMs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM e CMS<\/title>\n<meta name=\"description\" content=\"O CRM e o CMS podem ser usados para processar dados, mas com finalidades muito diferentes. Os dois sistemas se complementam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/pt-br\/crm-e-cms\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM e CMS\" \/>\n<meta property=\"og:description\" content=\"O CRM e o CMS podem ser usados para processar dados, mas com finalidades muito diferentes. 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