{"id":1960,"date":"2023-09-23T08:16:21","date_gmt":"2023-09-23T08:16:21","guid":{"rendered":"https:\/\/actionclient.com\/os-diferentes-tipos-de-crm\/"},"modified":"2025-03-19T21:40:40","modified_gmt":"2025-03-19T21:40:40","slug":"os-diferentes-tipos-de-crm","status":"publish","type":"post","link":"https:\/\/actionclient.com\/pt-br\/os-diferentes-tipos-de-crm\/","title":{"rendered":"Os diferentes tipos de CRM"},"content":{"rendered":"\n<p>Quais s\u00e3o os diferentes tipos de CRM? <\/p>\n\n<p>Os CRM (Customer Relationship Managers) s\u00e3o classificados de acordo com o seu tipo de cliente, a sua funcionalidade, o seu alojamento&#8230;<\/p>\n\n<h2 class=\"wp-block-heading\"> Por tipo de cliente<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM <\/strong><a href=\"https:\/\/www.journaldunet.fr\/business\/dictionnaire-economique-et-financier\/1199121-b2b-ou-b-to-b-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B<\/strong><\/a> s\u00e3o geralmente mais complexos e podem ser utilizados para acompanhar v\u00e1rias pessoas dentro de uma \u00fanica organiza\u00e7\u00e3o. Adaptam-se igualmente a esta organiza\u00e7\u00e3o e \u00e0s caracter\u00edsticas do sector de atividade em causa.<\/li>\n\n\n\n<li><strong>CRM <\/strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Business_to_consumer\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2C<\/strong><\/a> para os consumidores, devem permitir que um grande n\u00famero de clientes seja gerido da mesma forma por v\u00e1rias pessoas na organiza\u00e7\u00e3o: vendas, servi\u00e7o ao cliente, entrega.<\/li>\n\n\n\n<li><strong>O CRM B2B e B2C<\/strong>, como o ActionClient, cujas fun\u00e7\u00f5es s\u00e3o suficientemente gen\u00e9ricas para serem adapt\u00e1veis a ambos, \u00e9 a vers\u00e3o ideal para empresas em fase de arranque ou pequenas e m\u00e9dias empresas, oferecendo a maior flexibilidade.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Por fun\u00e7\u00e3o<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/actionclient.com\/pt-br\/como-e-que-um-crm-o-ajuda-a-vender-mais\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM operacional de vendas<\/strong><\/a>Esta \u00e9 a vers\u00e3o inicial de um CRM e certamente a mais importante para uma empresa cujo objetivo \u00e9 desenvolver o seu neg\u00f3cio. O objetivo \u00e9 assegurar um acompanhamento \u00f3timo dos potenciais clientes e dos clientes. A chave para este tipo de sistema \u00e9 a simplicidade, a rapidez e a efici\u00eancia de utiliza\u00e7\u00e3o pelos representantes comerciais.<\/li>\n\n\n\n<li><a href=\"https:\/\/actionclient.com\/pt-br\/porque-um-crm-para-o-servico-ao-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Servi\u00e7o operacional de apoio ao cliente CRM<\/strong><\/a> cujo objetivo \u00e9 centralizar as informa\u00e7\u00f5es dos clientes para dar uma resposta coerente, independentemente de quem atende, e automatizar e normalizar os processos de trabalho, independentemente do agente que atende.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.lehibou.com\/communaute\/crm-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM marketing<\/strong><\/a> que planeia e coordena as campanhas de marketing.<ul><li>Principais alvosPer\u00edodos de campanhaResultados por meio de comunica\u00e7\u00e3oAn\u00e1lise<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Planear campanhas futuras<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/logiciels-crm.com\/pourquoi-miser-sur-un-crm-collaboratif\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM colaborativo<\/strong><\/a> permite que as v\u00e1rias partes envolvidas comuniquem e troquem informa\u00e7\u00f5es para prestar um melhor servi\u00e7o ao cliente. O CRM tem a enorme vantagem de fornecer informa\u00e7\u00f5es centralizadas e globais em tempo real, em qualquer parte do mundo.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.moncrm.me\/blog\/social-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM social<\/strong><\/a> afin de&nbsp;:<ul><li>Coordonner les campagnes par m\u00e9diasSuivre les co\u00fbts\u00c9valuer les r\u00e9sultats par type d\u2019annonces&nbsp;: nombre d\u2019impressions, CTR (<em>click through rate<\/em>), nombre de clics, taux de transformation, ventes.Observer les r\u00e9actions des clients<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Responder aos coment\u00e1rios e promover a marca<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.leblogdudirigeant.com\/le-crm-analytique\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM anal\u00edticocujo<\/strong><\/a> objetivo \u00e9 analisar campanhas e fornecer informa\u00e7\u00f5es \u00e0 gest\u00e3o de marketing e vendas.<\/li>\n\n\n\n<li><strong>CRM e-commerce<\/strong> dont le but est d\u2019optimiser l\u2019exp\u00e9rience des clients achetant en ligne&nbsp;:<ul><li>As <em>p\u00e1ginas de destino<\/em> que atraem mais clientesO percurso do cliente no s\u00edtio<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>A taxa de transforma\u00e7\u00e3o.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Por alojamento<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM no sistema inform\u00e1tico da organiza\u00e7\u00e3o<\/strong>: bom para as grandes empresas<\/li>\n\n\n\n<li><strong>CRM no servidor da empresa<\/strong> e ligado \u00e0 Web. \u00c9 uma solu\u00e7\u00e3o atractiva para uma empresa de m\u00e9dia dimens\u00e3o que a possa pagar.<\/li>\n\n\n\n<li><strong>CRM baseado na nuvem<\/strong>: o mais f\u00e1cil para as pequenas e m\u00e9dias empresas<\/li>\n\n\n\n<li><strong>CRM m\u00f3vel<\/strong>: uma necessidade para vendedores e agentes em viagem<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p><a href=\"https:\/\/actionclient.com\/pt-br\/o-melhor-crm-para-as-pequenas-empresas-e-os-trabalhadores-independentes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Idealmente, para uma PME, o seu CRM deve ter as seguintes caracter\u00edsticas<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ser B2B e B2C com um m\u00ednimo de adapta\u00e7\u00e3o para ser flex\u00edvel<\/li>\n\n\n\n<li>Apoiar as fun\u00e7\u00f5es operacionais de vendas e de servi\u00e7o ao cliente, permitindo simultaneamente a an\u00e1lise dos resultados.<\/li>\n\n\n\n<li>Baseado na nuvem para seguran\u00e7a e simplicidade<\/li>\n\n\n\n<li>Permitir a utiliza\u00e7\u00e3o m\u00f3vel pelos seus colaboradores em viagem<\/li>\n<\/ul>\n\n<p>A minha opini\u00e3o \u00e9 simples: um CRM deve ser, antes de mais, uma excelente ferramenta operacional. A maioria dos principais CRM transformou-se em f\u00e1bricas de g\u00e1s e \u00e9 f\u00e1cil ver como a sua complexidade pode levar a maus resultados para os vendedores.<\/p>\n\n<p>Favore\u00e7a a simplicidade, a rapidez e a efici\u00eancia. S\u00e3o os seus vendedores e agentes de servi\u00e7o ao cliente que impulsionam os seus resultados e s\u00e3o eles que deve questionar para saber se o seu CRM \u00e9 eficaz e facilita o seu trabalho ou o contr\u00e1rio.<\/p>\n\n<p>Existem dois tipos de CRM: os que d\u00e3o bons resultados e os que d\u00e3o boas desculpas aos gestores de vendas!<\/p>\n\n<p><\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quais s\u00e3o os diferentes tipos de CRM? Os CRM (Customer Relationship Managers) s\u00e3o classificados de acordo com o seu tipo de cliente, a sua funcionalidade, o seu alojamento&#8230; Por tipo de cliente Por fun\u00e7\u00e3o Por alojamento Conclus\u00e3o Idealmente, para uma PME, o seu CRM deve ter as seguintes caracter\u00edsticas A minha opini\u00e3o \u00e9 simples: um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os diferentes tipos de CRM<\/title>\n<meta name=\"description\" content=\"Existem v\u00e1rios tipos de CRM, por isso identifique-os para escolher o que melhor se adapta 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