{"id":3592,"date":"2024-10-23T21:39:09","date_gmt":"2024-10-23T21:39:09","guid":{"rendered":"https:\/\/actionclient.com\/ventas-complementarias\/"},"modified":"2025-03-20T12:47:05","modified_gmt":"2025-03-20T12:47:05","slug":"ventas-complementarias","status":"publish","type":"post","link":"https:\/\/actionclient.com\/es\/ventas-complementarias\/","title":{"rendered":"Ventas complementarias"},"content":{"rendered":"\n<p>La venta complementaria consiste en a\u00f1adir otro producto o servicio a una venta. Se diferencia del<a href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/sales\/upselling\/\" target=\"_blank\" rel=\"noreferrer noopener\">upselling<\/a>, que consiste en aumentar el valor del producto vendido. <\/p>\n\n<h2 class=\"wp-block-heading\">Beneficios<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1cil de usar<\/li>\n\n\n\n<li>Puedes hacer f\u00e1cilmente la primera venta a un precio bajo y luego aumentar el valor total de la venta.<\/li>\n\n\n\n<li>No corremos ning\u00fan riesgo, porque nos hemos asegurado la venta inicial.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">M\u00e9todo de venta<\/h2>\n\n<p>El m\u00e9todo m\u00e1s tradicional consiste en vender primero el producto o servicio b\u00e1sico y luego ofrecer opciones adicionales.<\/p>\n\n<p>Otra soluci\u00f3n es proceder en tres fases:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Vender la soluci\u00f3n b\u00e1sica<\/li>\n\n\n\n<li>Ofrecer productos complementarios<\/li>\n\n\n\n<li>Vuelve con un paquete m\u00e1s grande, pero m\u00e1s barato. Esta es la t\u00e9cnica de men\u00fa frente a la de a la carta. Este paquete a veces es m\u00e1s caro. Por ejemplo, si un cliente decide tomar un entrante y un plato principal por 30 $, le ofrecemos el men\u00fa por 40 $, pero tambi\u00e9n incluye postre y bebida. El precio total es m\u00e1s alto, pero la oferta es m\u00e1s atractiva en general para el cliente.    <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Etapas de la venta<\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Preparaci\u00f3n<\/li>\n\n\n\n<li>Recepci\u00f3n de clientes<\/li>\n\n\n\n<li>Escuchar tus necesidades<\/li>\n\n\n\n<li>Soluci\u00f3n propuesta<\/li>\n\n\n\n<li>Venta de productos o servicios complementarios<\/li>\n\n\n\n<li>Respuesta a las objeciones<\/li>\n\n\n\n<li>Oferta de paquete, tambi\u00e9n conocida como oferta especial o men\u00fa<\/li>\n\n\n\n<li>Cerrar la venta<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p>El m\u00e9todo de venta complementaria no siempre es adecuado para las empresas, pero es la <a href=\"https:\/\/actionclient.com\/es\/tecnicas-de-venta\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9cnica de venta<\/a> m\u00e1s sencilla y m\u00e1s utilizada en la venta personal. El vendedor realiza la venta, puede mejorarla y volver r\u00e1pidamente sobre sus pasos si es necesario. Es imprescindible para todo vendedor, y toda empresa deber\u00eda <a href=\"https:\/\/boutique.challenge-action.com\/nos-formations\/?filtres=service-clientele\" target=\"_blank\" rel=\"noreferrer noopener\">formar a sus agentes de relaciones con los clientes<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La venta complementaria consiste en a\u00f1adir otro producto o servicio a una venta. Se diferencia delupselling, que consiste en aumentar el valor del producto vendido. Beneficios M\u00e9todo de venta El m\u00e9todo m\u00e1s tradicional consiste en vender primero el producto o servicio b\u00e1sico y luego ofrecer opciones adicionales. Otra soluci\u00f3n es proceder en tres fases: Etapas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ventas complementarias<\/title>\n<meta name=\"description\" content=\"La venta complementaria es sencilla y eficaz, y todo vendedor deber\u00eda estar familiarizado con ella. He aqu\u00ed c\u00f3mo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/es\/ventas-complementarias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventas complementarias\" \/>\n<meta property=\"og:description\" content=\"La venta complementaria es sencilla y eficaz, y todo vendedor deber\u00eda estar familiarizado con ella. 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