{"id":2939,"date":"2024-02-03T21:35:30","date_gmt":"2024-02-03T21:35:30","guid":{"rendered":"https:\/\/actionclient.com\/crm-y-cms\/"},"modified":"2025-03-20T13:03:44","modified_gmt":"2025-03-20T13:03:44","slug":"crm-y-cms","status":"publish","type":"post","link":"https:\/\/actionclient.com\/es\/crm-y-cms\/","title":{"rendered":"CRM y CMS"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u00a0<\/h1>\n\n<p><a href=\"https:\/\/www.bdc.ca\/fr\/articles-outils\/technologie\/applications-gratuites-peu-couteuses\/solutions-grc-gratuites-peu-cheres\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> y <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Syst%C3%A8me_de_gestion_de_contenu\" target=\"_blank\" rel=\"noreferrer noopener\">CMS<\/a> son dos sistemas de gesti\u00f3n de datos complementarios, pero con objetivos muy diferentes.<\/p>\n\n<p>El objetivo del CRM es gestionar las relaciones con los clientes, los datos, las interacciones y el seguimiento, mientras que el objetivo del CMS es crear, almacenar y gestionar contenidos digitales en una plataforma web.<\/p>\n\n<h2 class=\"wp-block-heading\">Los usos de CRM<\/h2>\n\n<p>Los CRM gestionan las relaciones con los clientes para atenderlos mejor, pero tambi\u00e9n para optimizarlas, ya que el objetivo de una empresa es ganar dinero y aumentar los beneficios.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Conservar la informaci\u00f3n clave sobre el cliente y todas las interacciones<\/li>\n\n\n\n<li>Trabajar en equipo a partir de la misma base de datos<\/li>\n\n\n\n<li>Seguimiento de las necesidades potenciales<\/li>\n\n\n\n<li>Captar clientes potenciales y devolverles la llamada en el momento oportuno<\/li>\n\n\n\n<li>Gesti\u00f3n del equipo de ventas<\/li>\n\n\n\n<li>Obtener estad\u00edsticas de clientes<\/li>\n\n\n\n<li>Previsi\u00f3n de las necesidades y demandas del mercado<\/li>\n\n\n\n<li>Automatizaci\u00f3n de las respuestas a los clientes mediante inteligencia artificial<\/li>\n\n\n\n<li>Automatizar el marketing<\/li>\n\n\n\n<li>Algunos CRM: <ul><li><a href=\"https:\/\/www.salesforce.com\/fr-ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>: el m\u00e1s extendido<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.microsoft.com\/fr-ca\/dynamics-365\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics <\/a>: el m\u00e1s potente, pero tambi\u00e9n el m\u00e1s complejo<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.hubspot.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>ActionClient: para peque\u00f1as empresas y aut\u00f3nomos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Usos del CMS<\/h2>\n\n<p>Los CMS facilitan la gesti\u00f3n de datos digitales en una plataforma.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Facilitar la creaci\u00f3n de datos: textos, fotos, v\u00eddeos, etc.<\/li>\n\n\n\n<li>Almacenar datos de forma segura<\/li>\n\n\n\n<li>Facilitar el acceso utilizando diferentes estructuras de acceso, por ejemplo: por fecha, tama\u00f1o, tipo, duraci\u00f3n, etc.<\/li>\n\n\n\n<li>Ayuda para editar y modificar distintos tipos de datos<\/li>\n\n\n\n<li>Gesti\u00f3n de accesos y seguridad<\/li>\n\n\n\n<li>Analizar los usos<\/li>\n\n\n\n<li>Algunos ejemplos de CMS :<ul><li><a href=\"https:\/\/fr-ca.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.joomla.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.drupal.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>TYPO3<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p>CRM es un sistema especializado para gestionar las relaciones con los clientes y el equipo de ventas o de atenci\u00f3n al cliente.<\/p>\n\n<p>Un CMS es un sistema general de gesti\u00f3n de contenidos dise\u00f1ado para facilitar la creaci\u00f3n y gesti\u00f3n de contenidos en un sitio web.<br\/> <\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 CRM y CMS son dos sistemas de gesti\u00f3n de datos complementarios, pero con objetivos muy diferentes. El objetivo del CRM es gestionar las relaciones con los clientes, los datos, las interacciones y el seguimiento, mientras que el objetivo del CMS es crear, almacenar y gestionar contenidos digitales en una plataforma web. Los usos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM y CMS<\/title>\n<meta name=\"description\" content=\"Tanto el CRM como el CMS pueden utilizarse para procesar datos, pero con fines muy distintos. Ambos sistemas se complementan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/es\/crm-y-cms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM y CMS\" \/>\n<meta property=\"og:description\" content=\"Tanto el CRM como el CMS pueden utilizarse para procesar datos, pero con fines muy distintos. 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