{"id":2850,"date":"2024-02-03T20:59:02","date_gmt":"2024-02-03T20:59:02","guid":{"rendered":"https:\/\/actionclient.com\/metodo-de-venta-snap\/"},"modified":"2025-03-20T13:04:42","modified_gmt":"2025-03-20T13:04:42","slug":"metodo-de-venta-snap","status":"publish","type":"post","link":"https:\/\/actionclient.com\/es\/metodo-de-venta-snap\/","title":{"rendered":"M\u00e9todo de venta SNAP"},"content":{"rendered":"\n<p>El m\u00e9todo de venta SNAP no es para vendedores complicados ni para vendedores centrados en el cliente, sino m\u00e1s bien una eficaz t\u00e9cnica de venta bajo presi\u00f3n.<\/p>\n\n<p>Es la t\u00e9cnica de uno de los mejores vendedores y manipuladores que he conocido, y se adapta especialmente bien a la venta de objetos \u00fanicos, en el mercado del arte por ejemplo.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Simple<\/li>\n\n\n\n<li>Requerido<\/li>\n\n\n\n<li>Alineado<\/li>\n\n\n\n<li>Prioridad<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Simple<\/h2>\n\n<p>Hable a sus clientes con palabras sencillas y directas que les conmuevan. No complique las cosas, apunte a los sentimientos del cliente y juegue con ellos.<\/p>\n\n<h2 class=\"wp-block-heading\">Necesario.<\/h2>\n\n<p>Hay que ser un psic\u00f3logo fino y comprender <a href=\"https:\/\/challenge-action.com\/soncas-methode-de-decouverte-psychologique-dun-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">las motivaciones psicol\u00f3gicas de los clientes<\/a>, para poder venderles un producto \u00fanico que se ajuste a sus aspiraciones de toda la vida. Se trata de \u00abuna oportunidad \u00fanica que tienen que aprovechar\u00bb.<\/p>\n\n<p>De hecho, hay dos necesidades:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>T\u00fa mismo te conviertes en necesario para tu cliente, eres el \u00fanico que puede permitirle alcanzar sus sue\u00f1os.<\/li>\n\n\n\n<li>Su objeto o servicio \u00fanico que s\u00f3lo usted posee.<\/li>\n<\/ul>\n\n<p>B\u00e1sicamente, est\u00e1s haciendo un favor a tu cliente porque te cae bien. Al menos, as\u00ed es como algunos marchantes presentan las cosas en el mercado del arte.<\/p>\n\n<h2 class=\"wp-block-heading\">Alineado<\/h2>\n\n<p>Como hemos visto antes, para ser necesario hay que estar alineado con las prioridades del cliente, lo que significa comprender sus necesidades y motivaciones.<\/p>\n\n<p>La alineaci\u00f3n puede tener lugar en cualquier momento de la venta, dependiendo de la intuici\u00f3n del vendedor. El m\u00e9todo SNAP no es un m\u00e9todo estructurado, sino intuitivo, que pretende jugar con las emociones del cliente.<\/p>\n\n<h2 class=\"wp-block-heading\">Prioridad<\/h2>\n\n<p>Por supuesto, para estar alineado, hay que conocer las prioridades y motivaciones psicol\u00f3gicas del cliente. As\u00ed que todo tiene sentido: presentamos de forma sencilla un producto que el cliente necesita porque somos los \u00fanicos que lo tenemos y est\u00e1 alineado con sus prioridades.<\/p>\n\n<h2 class=\"wp-block-heading\">Ejemplo del m\u00e9todo de venta SNAP<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Sencillo: le ofrezco esta excepcional cer\u00e1mica firmada<\/li>\n\n\n\n<li>Necesario: soy el \u00fanico que lo tiene, y es original y \u00fanico.<\/li>\n\n\n\n<li>Alineado: se ajusta a su estilo y a lo que busca<\/li>\n\n\n\n<li>Prioridad: el arte es tu vida, este estilo es el que amas, te arrepentir\u00e1s toda tu vida si no lo tomas. Sabes, esta obra de arte est\u00e1 muy solicitada, y tengo otros compradores, as\u00ed que te doy prioridad, porque me gusta trabajar contigo.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p>Es una t\u00e9cnica manipuladora, a menudo basada en mentiras por parte de quienes la utilizan, pero bueno, todo es cuesti\u00f3n de c\u00f3mo se utilice. Sin embargo, es imposible utilizarlo para productos id\u00e9nticos, como el trigo, o para ventas complejas con competencia. Pero es formidable en un contexto de escasez o venta de productos \u00fanicos.<\/p>\n\n<p><\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e9todo de venta SNAP no es para vendedores complicados ni para vendedores centrados en el cliente, sino m\u00e1s bien una eficaz t\u00e9cnica de venta bajo presi\u00f3n. Es la t\u00e9cnica de uno de los mejores vendedores y manipuladores que he conocido, y se adapta especialmente bien a la venta de objetos \u00fanicos, en el mercado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9todo de venta SNAP<\/title>\n<meta name=\"description\" content=\"El m\u00e9todo de venta SNAP es eficaz pero manipulador y s\u00f3lo es adecuado para determinados tipos de venta. 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