{"id":1886,"date":"2023-09-23T08:16:21","date_gmt":"2023-09-23T08:16:21","guid":{"rendered":"https:\/\/actionclient.com\/los-distintos-tipos-de-crm\/"},"modified":"2025-03-19T21:40:41","modified_gmt":"2025-03-19T21:40:41","slug":"los-distintos-tipos-de-crm","status":"publish","type":"post","link":"https:\/\/actionclient.com\/es\/los-distintos-tipos-de-crm\/","title":{"rendered":"Los distintos tipos de CRM"},"content":{"rendered":"\n<p>\u00bfCu\u00e1les son los distintos tipos de CRM? <\/p>\n\n<p>Los CRM (gestores de relaciones con los clientes) se clasifican seg\u00fan su tipo de cliente, su funcionalidad, su alojamiento&#8230;<\/p>\n\n<h2 class=\"wp-block-heading\"> Por tipo de cliente<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM <\/strong><a href=\"https:\/\/www.journaldunet.fr\/business\/dictionnaire-economique-et-financier\/1199121-b2b-ou-b-to-b-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B<\/strong><\/a> suelen ser m\u00e1s complejos y pueden utilizarse para realizar el seguimiento de varias personas dentro de una misma organizaci\u00f3n. Tambi\u00e9n se adaptan a esta organizaci\u00f3n y a las caracter\u00edsticas del sector empresarial en cuesti\u00f3n.<\/li>\n\n\n\n<li><strong>CRM <\/strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Business_to_consumer\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2C<\/strong><\/a> para consumidores, deben permitir que un gran n\u00famero de clientes sea gestionado de la misma forma por varias personas de la organizaci\u00f3n: ventas, servicio al cliente, entrega.<\/li>\n\n\n\n<li>Un <strong>CRM B2B y B2C<\/strong> como ActionClient, cuyas funciones son lo suficientemente gen\u00e9ricas como para adaptarse a ambos, es la versi\u00f3n ideal para empresas de nueva creaci\u00f3n o peque\u00f1as y medianas empresas, ya que ofrece la mayor flexibilidad.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Por funci\u00f3n<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/actionclient.com\/es\/como-le-ayuda-un-crm-a-vender-mas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM de ventas operativas<\/strong><\/a>Esta es la versi\u00f3n inicial de un CRM y seguramente la m\u00e1s importante para una empresa cuyo objetivo es desarrollar su negocio. El objetivo es garantizar un seguimiento \u00f3ptimo de los prospectos y clientes. La clave de este tipo de sistema es la sencillez, rapidez y eficacia de uso por parte de los comerciales.<\/li>\n\n\n\n<li><a href=\"https:\/\/actionclient.com\/es\/por-que-un-crm-de-atencion-al-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM operativo de atenci\u00f3n al cliente<\/strong><\/a> cuyo objetivo es centralizar la informaci\u00f3n del cliente para ofrecer una respuesta coherente independientemente de qui\u00e9n responda, y automatizar y estandarizar los procesos de trabajo independientemente de qu\u00e9 agente responda.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.lehibou.com\/communaute\/crm-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketing CRM<\/strong><\/a> que planifica y coordina las campa\u00f1as de marketing.<ul><li>Objetivos clavePer\u00edodos de campa\u00f1aResultados por mediosAn\u00e1lisis<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Planificaci\u00f3n de futuras campa\u00f1as<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/logiciels-crm.com\/pourquoi-miser-sur-un-crm-collaboratif\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM colaborativo<\/strong><\/a> permite a las distintas partes implicadas comunicarse e intercambiar informaci\u00f3n para ofrecer un mejor servicio al cliente. CRM tiene la inmensa ventaja de proporcionar informaci\u00f3n centralizada, global y en tiempo real, en cualquier lugar del mundo.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.moncrm.me\/blog\/social-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM social<\/strong><\/a> afin de&nbsp;:<ul><li>Coordonner les campagnes par m\u00e9diasSuivre les co\u00fbts\u00c9valuer les r\u00e9sultats par type d\u2019annonces&nbsp;: nombre d\u2019impressions, CTR (<em>click through rate<\/em>), nombre de clics, taux de transformation, ventes.Observer les r\u00e9actions des clients<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Responder a los comentarios y promover la marca<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.leblogdudirigeant.com\/le-crm-analytique\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM anal\u00edtico<\/strong><\/a> cuyo objetivo es analizar las campa\u00f1as y proporcionar informaci\u00f3n a la direcci\u00f3n de marketing y ventas.<\/li>\n\n\n\n<li><strong>CRM e-commerce<\/strong> dont le but est d\u2019optimiser l\u2019exp\u00e9rience des clients achetant en ligne&nbsp;:<ul><li>Las <em>p\u00e1ginas de destino<\/em> que atraen a m\u00e1s clientesEl recorrido del cliente en el sitio web<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>La tasa de transformaci\u00f3n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Por alojamiento<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM en el sistema inform\u00e1tico de la organizaci\u00f3n<\/strong>: bueno para empresas muy grandes<\/li>\n\n\n\n<li><strong>CRM en el servidor<\/strong> de la empresa y conectado a la web. Es una soluci\u00f3n atractiva para una empresa mediana que pueda permit\u00edrselo.<\/li>\n\n\n\n<li><strong>CRM en la nube<\/strong>: lo m\u00e1s f\u00e1cil para peque\u00f1as y medianas empresas<\/li>\n\n\n\n<li><strong>CRM m\u00f3vil<\/strong>: imprescindible para vendedores y agentes itinerantes<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p><a href=\"https:\/\/actionclient.com\/es\/el-mejor-crm-para-pequenas-empresas-y-autonomos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Idealmente, para una PYME, su CRM deber\u00eda tener las siguientes<\/a> caracter\u00edsticas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ser B2B y B2C con una adaptaci\u00f3n m\u00ednima para ser flexible<\/li>\n\n\n\n<li>Apoyar las funciones operativas de ventas y atenci\u00f3n al cliente, permitiendo al mismo tiempo analizar los resultados.<\/li>\n\n\n\n<li>Basado en la nube para mayor seguridad y simplicidad<\/li>\n\n\n\n<li>Permitir el uso del m\u00f3vil a su personal en la carretera<\/li>\n<\/ul>\n\n<p>Mi opini\u00f3n es sencilla: un CRM debe ser ante todo una excelente herramienta operativa. La mayor\u00eda de los principales CRM se han convertido en f\u00e1bricas de gas, y es f\u00e1cil ver c\u00f3mo su complejidad puede conducir a malos resultados para los vendedores.<\/p>\n\n<p>Favorezca la sencillez, la rapidez y la eficacia. Son sus vendedores y agentes de atenci\u00f3n al cliente quienes impulsan sus resultados, y es a ellos a quienes debe interrogar para saber si su CRM es eficaz y les facilita el trabajo, o todo lo contrario.<\/p>\n\n<p>Hay dos tipos de CRM: los que dan buenos resultados y los que dan buenas excusas a los jefes de ventas.<\/p>\n\n<p><\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1les son los distintos tipos de CRM? Los CRM (gestores de relaciones con los clientes) se clasifican seg\u00fan su tipo de cliente, su funcionalidad, su alojamiento&#8230; Por tipo de cliente Por funci\u00f3n Por alojamiento Conclusi\u00f3n Idealmente, para una PYME, su CRM deber\u00eda tener las siguientes caracter\u00edsticas: Mi opini\u00f3n es sencilla: un CRM debe ser ante [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los distintos tipos de CRM<\/title>\n<meta name=\"description\" content=\"Existen varios tipos de CRM, as\u00ed que identif\u00edquelos para elegir el que 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