{"id":3343,"date":"2024-05-08T16:14:49","date_gmt":"2024-05-08T16:14:49","guid":{"rendered":"https:\/\/actionclient.com\/sales-equation\/"},"modified":"2025-03-20T12:55:58","modified_gmt":"2025-03-20T12:55:58","slug":"sales-equation","status":"publish","type":"post","link":"https:\/\/actionclient.com\/en\/sales-equation\/","title":{"rendered":"Sales equation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sales equation is the result of multiplying the three figures that increase sales: number of customer contacts, closing rate, average sales.<\/p>\n\n<p class=\"wp-block-paragraph\">Number of contacts x closure rate x average sales = total sales<\/p>\n\n<h2 class=\"wp-block-heading\">Number of customer contacts<\/h2>\n\n<p class=\"wp-block-paragraph\">The first number in the sales equation is the number of customer contacts. The more customers you meet, the better your chances of selling. Of course, this shouldn&#8217;t be at the expense of contact quality, which is why the other figures in the equation are so important.<\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how you can increase your number of contacts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use your <a href=\"https:\/\/actionclient.com\/en\/crm-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> to quickly select your best customers &#8211; it normally takes just a few clicks to create lists.<\/li>\n\n\n\n<li>Optimize your time management by eliminating irrelevant tasks and placing administrative work outside the hours when you can meet with your customers.<\/li>\n\n\n\n<li>Plan your rounds after optimizing your time<\/li>\n\n\n\n<li>Call customers to increase the number of appointments and select the best ones to meet. It&#8217;s not up to them to decide who should sit opposite you, it&#8217;s up to you.<\/li>\n\n\n\n<li>Avoid mid-morning or mid-afternoon appointments<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Closing rate<\/h2>\n\n<p class=\"wp-block-paragraph\">Here are a few tips.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improve your <a href=\"https:\/\/actionclient.com\/en\/sales-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales techniques<\/a> by taking regular sales courses. If this is difficult for you, then take an <a href=\"https:\/\/boutique.challenge-action.com\/nos-formations\/?filtres=vente\" target=\"_blank\" rel=\"noreferrer noopener\">online sales course<\/a>.<\/li>\n\n\n\n<li>Create a sales pitch including key questions to ask customers, product features, benefits, objections and best answers.<\/li>\n\n\n\n<li>Make a self-criticism of each of your encounters and always try to improve.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Average sales<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Sort your customers and prospects with your CRM<\/li>\n\n\n\n<li>Build loyalty among your high-grossing A-customers<\/li>\n\n\n\n<li>Go after high-potential B-customers<\/li>\n\n\n\n<li><a href=\"https:\/\/actionclient.com\/en\/how-to-prospect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prospect new customer pools<\/a><\/li>\n\n\n\n<li>Use sales methods to increase the average basket: <a href=\"https:\/\/www.doofinder.com\/fr\/blog\/vente-croisee\" target=\"_blank\" rel=\"noreferrer noopener\">cross-selling<\/a>, <a href=\"https:\/\/www.forbes.com\/advisor\/business\/what-is-upselling\/\" target=\"_blank\" rel=\"noreferrer noopener\">upselling<\/a>, <a href=\"https:\/\/actionclient.com\/en\/spin-sales-method\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPIN<\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Sales equation: conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Analyze your strengths and weaknesses, develop your strengths &#8211; we can always do better &#8211; and make up for your weaknesses.<\/p>\n\n<p class=\"wp-block-paragraph\">Be systematic in optimizing each of these figures, and it&#8217;s a mathematical certainty that your numbers will increase.<\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales equation is the result of multiplying the three figures that increase sales: number of customer contacts, closing rate, average sales. Number of contacts x closure rate x average sales = total sales Number of customer contacts The first number in the sales equation is the number of customer contacts. The more customers you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales equation - Actionclient CRM<\/title>\n<meta name=\"description\" content=\"The sales equation is the key to increasing your sales. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/en\/sales-equation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales equation - Actionclient CRM\" \/>\n<meta property=\"og:description\" content=\"The sales equation is the key to increasing your sales. Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionclient.com\/en\/sales-equation\/\" \/>\n<meta property=\"og:site_name\" content=\"ActionClient\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T16:14:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T12:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\"},\"headline\":\"Sales equation\",\"datePublished\":\"2024-05-08T16:14:49+00:00\",\"dateModified\":\"2025-03-20T12:55:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/\",\"url\":\"https:\/\/actionclient.com\/en\/sales-equation\/\",\"name\":\"Sales equation - Actionclient CRM\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg\",\"datePublished\":\"2024-05-08T16:14:49+00:00\",\"dateModified\":\"2025-03-20T12:55:58+00:00\",\"description\":\"The sales equation is the key to increasing your sales. Here's how.\",\"breadcrumb\":{\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actionclient.com\/en\/sales-equation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg\",\"width\":2560,\"height\":1704},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actionclient.com\/en\/sales-equation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actionclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales equation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actionclient.com\/en\/#website\",\"url\":\"https:\/\/actionclient.com\/en\/\",\"name\":\"ActionClient\",\"description\":\"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes\",\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actionclient.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actionclient.com\/en\/#organization\",\"name\":\"ActionClient\",\"url\":\"https:\/\/actionclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"width\":417,\"height\":193,\"caption\":\"ActionClient\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\",\"name\":\"Jean-Pierre Mercier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"caption\":\"Jean-Pierre Mercier\"},\"url\":\"https:\/\/actionclient.com\/en\/author\/jean-pierre-mercier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales equation - Actionclient CRM","description":"The sales equation is the key to increasing your sales. Here's how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actionclient.com\/en\/sales-equation\/","og_locale":"en_US","og_type":"article","og_title":"Sales equation - Actionclient CRM","og_description":"The sales equation is the key to increasing your sales. Here's how.","og_url":"https:\/\/actionclient.com\/en\/sales-equation\/","og_site_name":"ActionClient","article_published_time":"2024-05-08T16:14:49+00:00","article_modified_time":"2025-03-20T12:55:58+00:00","og_image":[{"width":2560,"height":1704,"url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg","type":"image\/jpeg"}],"author":"Jean-Pierre Mercier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jean-Pierre Mercier","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actionclient.com\/en\/sales-equation\/#article","isPartOf":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/"},"author":{"name":"Jean-Pierre Mercier","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0"},"headline":"Sales equation","datePublished":"2024-05-08T16:14:49+00:00","dateModified":"2025-03-20T12:55:58+00:00","mainEntityOfPage":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/"},"wordCount":322,"publisher":{"@id":"https:\/\/actionclient.com\/en\/#organization"},"image":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actionclient.com\/en\/sales-equation\/","url":"https:\/\/actionclient.com\/en\/sales-equation\/","name":"Sales equation - Actionclient CRM","isPartOf":{"@id":"https:\/\/actionclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage"},"image":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg","datePublished":"2024-05-08T16:14:49+00:00","dateModified":"2025-03-20T12:55:58+00:00","description":"The sales equation is the key to increasing your sales. Here's how.","breadcrumb":{"@id":"https:\/\/actionclient.com\/en\/sales-equation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actionclient.com\/en\/sales-equation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/sales-equation\/#primaryimage","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/12\/pexels-pixabay-327540-scaled.jpg","width":2560,"height":1704},{"@type":"BreadcrumbList","@id":"https:\/\/actionclient.com\/en\/sales-equation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actionclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sales equation"}]},{"@type":"WebSite","@id":"https:\/\/actionclient.com\/en\/#website","url":"https:\/\/actionclient.com\/en\/","name":"ActionClient","description":"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes","publisher":{"@id":"https:\/\/actionclient.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actionclient.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actionclient.com\/en\/#organization","name":"ActionClient","url":"https:\/\/actionclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","width":417,"height":193,"caption":"ActionClient"},"image":{"@id":"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0","name":"Jean-Pierre Mercier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","caption":"Jean-Pierre Mercier"},"url":"https:\/\/actionclient.com\/en\/author\/jean-pierre-mercier\/"}]}},"_links":{"self":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":2,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"predecessor-version":[{"id":4092,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions\/4092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/media\/2675"}],"wp:attachment":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}