{"id":2935,"date":"2024-02-03T21:35:30","date_gmt":"2024-02-03T21:35:30","guid":{"rendered":"https:\/\/actionclient.com\/crm-and-cms\/"},"modified":"2025-03-20T13:03:07","modified_gmt":"2025-03-20T13:03:07","slug":"crm-and-cms","status":"publish","type":"post","link":"https:\/\/actionclient.com\/en\/crm-and-cms\/","title":{"rendered":"CRM and CMS"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u00a0<\/h1>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bdc.ca\/fr\/articles-outils\/technologie\/applications-gratuites-peu-couteuses\/solutions-grc-gratuites-peu-cheres\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> and <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Syst%C3%A8me_de_gestion_de_contenu\" target=\"_blank\" rel=\"noreferrer noopener\">CMS<\/a> are two complementary data management systems, but with very different objectives.<\/p>\n\n<p class=\"wp-block-paragraph\">CRM aims to manage customer relationships, data, interactions and follow-up, while CMS aims to create, store and manage digital content on a web platform.<\/p>\n\n<h2 class=\"wp-block-heading\">CRM applications<\/h2>\n\n<p class=\"wp-block-paragraph\">CRMs manage customer relationships to serve them better, but also to optimize them, as a company&#8217;s aim is to make money and increase profits.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keep key information about the customer and all interactions<\/li>\n\n\n\n<li>Working as a team from the same database<\/li>\n\n\n\n<li>Follow-up on potential needs<\/li>\n\n\n\n<li>Soliciting prospects and calling them back at the right time<\/li>\n\n\n\n<li>Managing the sales team<\/li>\n\n\n\n<li>Obtain customer statistics<\/li>\n\n\n\n<li>Forecasting market needs and demands<\/li>\n\n\n\n<li>Automate customer responses with artificial intelligence<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>A few CRMs: <ul><li><a href=\"https:\/\/www.salesforce.com\/fr-ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>: the most popular<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.microsoft.com\/fr-ca\/dynamics-365\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics <\/a>: the most powerful but also the most complex<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.hubspot.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>ActionClient: for small businesses and the self-employed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">CMS applications<\/h2>\n\n<p class=\"wp-block-paragraph\">CMS facilitate the management of digital data on a platform.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Facilitate data creation: text, photos, videos<\/li>\n\n\n\n<li>Secure data storage<\/li>\n\n\n\n<li>Facilitate access with different access structures, e.g. by date, size, type, duration, etc.<\/li>\n\n\n\n<li>Help with editing and modifying different types of data<\/li>\n\n\n\n<li>Manage access and security<\/li>\n\n\n\n<li>Analyze uses<\/li>\n\n\n\n<li>Some examples of CMS :<ul><li><a href=\"https:\/\/fr-ca.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.joomla.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a><\/li><\/ul><\/li>\n\n\n\n<li><ul><li><a href=\"https:\/\/www.drupal.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>TYPO3<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">CRM is a specialized system for managing customer relations and the sales or customer service team.<\/p>\n\n<p class=\"wp-block-paragraph\">The CMS is a general content management system designed to facilitate the creation and management of content on a website.<br\/> <\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 CRM and CMS are two complementary data management systems, but with very different objectives. CRM aims to manage customer relationships, data, interactions and follow-up, while CMS aims to create, store and manage digital content on a web platform. CRM applications CRMs manage customer relationships to serve them better, but also to optimize them, as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM and CMS<\/title>\n<meta name=\"description\" content=\"CRM and CMS can both process data, but for very different purposes, the two systems are complementary\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/en\/crm-and-cms\/\" \/>\n<meta property=\"og:locale\" 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