{"id":1884,"date":"2023-09-23T08:16:21","date_gmt":"2023-09-23T08:16:21","guid":{"rendered":"https:\/\/actionclient.com\/the-different-types-of-crm\/"},"modified":"2025-03-19T21:40:39","modified_gmt":"2025-03-19T21:40:39","slug":"the-different-types-of-crm","status":"publish","type":"post","link":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/","title":{"rendered":"The different types of CRM"},"content":{"rendered":"\n<p>What are the different types of CRM? <\/p>\n\n<p>CRMs (Customer Relationship Managers) are classified according to customer type, functionality, accommodation&#8230;<\/p>\n\n<h2 class=\"wp-block-heading\"> By customer type<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM<\/strong> <a href=\"https:\/\/www.journaldunet.fr\/business\/dictionnaire-economique-et-financier\/1199121-b2b-ou-b-to-b-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B<\/strong><\/a> systems are generally more complex, and can track multiple people within a single organization. They also adapt to this organization and to the characteristics of the targeted business sector.<\/li>\n\n\n\n<li><strong>CRM <\/strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Business_to_consumer\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2C<\/strong><\/a> for consumers, they must enable a large mass of customers to be managed in the same way by several people in the organization: sales, customer service, delivery.<\/li>\n\n\n\n<li><strong>B2B and B2C CRM<\/strong> like ActionClient, whose functions are generic enough to be adaptable to both, is the ideal version for startups or small and medium-sized businesses, offering the most flexibility.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">By function<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/actionclient.com\/en\/how-crm-can-help-you-sell-more\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Operational sales CRM<\/strong><\/a>With its focus on business development, this is the initial version of a CRM, and surely the most important for a company whose objective is to grow its business. The aim is to provide optimum follow-up for prospects and customers. The key to this kind of system is simplicity, speed and efficiency of use by sales reps.<\/li>\n\n\n\n<li><a href=\"https:\/\/actionclient.com\/en\/a-crm-for-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Operational customer service CRM<\/strong><\/a> whose aim is to centralize customer information to provide a consistent response regardless of who answers, and to automate and standardize work processes regardless of which agent answers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.lehibou.com\/communaute\/crm-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM marketing<\/strong><\/a> which plans and coordinates marketing campaigns.<ul><li>Key targetsCampaign periodsResults by mediaAnalysis<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Planning future campaigns<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/logiciels-crm.com\/pourquoi-miser-sur-un-crm-collaboratif\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Collaborative CRM<\/strong><\/a> which enables all parties to communicate and exchange information to better serve customers. CRM has the immense advantage of providing centralized, global information in real time, anywhere in the world.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.moncrm.me\/blog\/social-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM social<\/strong><\/a> afin de&nbsp;:<ul><li>Coordonner les campagnes par m\u00e9diasSuivre les co\u00fbts\u00c9valuer les r\u00e9sultats par type d\u2019annonces&nbsp;: nombre d\u2019impressions, CTR (<em>click through rate<\/em>), nombre de clics, taux de transformation, ventes.Observer les r\u00e9actions des clients<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Responding to comments and promoting the brand<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.leblogdudirigeant.com\/le-crm-analytique\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Analytical CRM<\/strong><\/a> whose aim is to analyze campaigns and provide information to marketing and sales management.<\/li>\n\n\n\n<li><strong>CRM e-commerce<\/strong> dont le but est d\u2019optimiser l\u2019exp\u00e9rience des clients achetant en ligne&nbsp;:<ul><li>The <em>landing pages<\/em> that attract the most customersCustomer flow on the site<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Transformation rate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">By accommodation<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM on the organization&#8217;s IT system<\/strong>: good for very large companies<\/li>\n\n\n\n<li><strong>CRM on the company server<\/strong> and connected to the web. It&#8217;s an interesting solution for a medium-sized company that can afford it.<\/li>\n\n\n\n<li><strong>Cloud-based CRM<\/strong>: the easiest for small and medium-sized businesses<\/li>\n\n\n\n<li><strong>Mobile CRM<\/strong>: a must for salespeople and agents on the road<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p><a href=\"https:\/\/actionclient.com\/en\/the-best-crm-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ideally, for an SME, your CRM should have the following features<\/a>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Be B2B and B2C with minimum adaptation to be flexible<\/li>\n\n\n\n<li>Support operational sales and customer service functions, while enabling analysis of results.<\/li>\n\n\n\n<li>Cloud-based for security and simplicity<\/li>\n\n\n\n<li>Enabling mobile use for your people on the road<\/li>\n<\/ul>\n\n<p>My point of view is simple: a CRM must first and foremost be an excellent operational tool. The majority of large CRMs have become gas factories, and it&#8217;s easy to see how their complexity can lead to poor results for salespeople.<\/p>\n\n<p>It&#8217;s your salespeople and customer service agents who make your results, and you need to ask them whether your CRM is efficient and makes their jobs easier, or whether it doesn&#8217;t.<\/p>\n\n<p>There are two types of CRM: those that give good results and those that give sales managers good excuses!<\/p>\n\n<p><\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the different types of CRM? CRMs (Customer Relationship Managers) are classified according to customer type, functionality, accommodation&#8230; By customer type By function By accommodation Conclusion Ideally, for an SME, your CRM should have the following features: My point of view is simple: a CRM must first and foremost be an excellent operational tool. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The different types of CRM<\/title>\n<meta name=\"description\" content=\"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The different types of CRM\" \/>\n<meta property=\"og:description\" content=\"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"ActionClient\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-23T08:16:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T21:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\"},\"headline\":\"The different types of CRM\",\"datePublished\":\"2023-09-23T08:16:21+00:00\",\"dateModified\":\"2025-03-19T21:40:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\"},\"wordCount\":564,\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\",\"url\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\",\"name\":\"The different types of CRM\",\"isPartOf\":{\"@id\":\"https:\/\/actionclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png\",\"datePublished\":\"2023-09-23T08:16:21+00:00\",\"dateModified\":\"2025-03-19T21:40:39+00:00\",\"description\":\"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.\",\"breadcrumb\":{\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png\",\"width\":730,\"height\":638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/actionclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The different types of CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actionclient.com\/en\/#website\",\"url\":\"https:\/\/actionclient.com\/en\/\",\"name\":\"ActionClient\",\"description\":\"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes\",\"publisher\":{\"@id\":\"https:\/\/actionclient.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actionclient.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actionclient.com\/en\/#organization\",\"name\":\"ActionClient\",\"url\":\"https:\/\/actionclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"contentUrl\":\"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png\",\"width\":417,\"height\":193,\"caption\":\"ActionClient\"},\"image\":{\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0\",\"name\":\"Jean-Pierre Mercier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actionclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"caption\":\"Jean-Pierre Mercier\"},\"url\":\"https:\/\/actionclient.com\/en\/author\/jean-pierre-mercier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The different types of CRM","description":"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/","og_locale":"en_US","og_type":"article","og_title":"The different types of CRM","og_description":"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.","og_url":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/","og_site_name":"ActionClient","article_published_time":"2023-09-23T08:16:21+00:00","article_modified_time":"2025-03-19T21:40:39+00:00","og_image":[{"width":730,"height":638,"url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png","type":"image\/png"}],"author":"Jean-Pierre Mercier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jean-Pierre Mercier","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#article","isPartOf":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/"},"author":{"name":"Jean-Pierre Mercier","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0"},"headline":"The different types of CRM","datePublished":"2023-09-23T08:16:21+00:00","dateModified":"2025-03-19T21:40:39+00:00","mainEntityOfPage":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/"},"wordCount":564,"publisher":{"@id":"https:\/\/actionclient.com\/en\/#organization"},"image":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/","url":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/","name":"The different types of CRM","isPartOf":{"@id":"https:\/\/actionclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage"},"image":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png","datePublished":"2023-09-23T08:16:21+00:00","dateModified":"2025-03-19T21:40:39+00:00","description":"There are several types of CRM, so identify them to choose the one that suits you best and will optimize your results.","breadcrumb":{"@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actionclient.com\/en\/the-different-types-of-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#primaryimage","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.22.06-PM.png","width":730,"height":638},{"@type":"BreadcrumbList","@id":"https:\/\/actionclient.com\/en\/the-different-types-of-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/actionclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"The different types of CRM"}]},{"@type":"WebSite","@id":"https:\/\/actionclient.com\/en\/#website","url":"https:\/\/actionclient.com\/en\/","name":"ActionClient","description":"CRM flexible et facile \u00e0 utiliser pour augmenter vos ventes","publisher":{"@id":"https:\/\/actionclient.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actionclient.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actionclient.com\/en\/#organization","name":"ActionClient","url":"https:\/\/actionclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","contentUrl":"https:\/\/actionclient.com\/wp-content\/uploads\/2023\/02\/logo-final.png","width":417,"height":193,"caption":"ActionClient"},"image":{"@id":"https:\/\/actionclient.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/717fc0e4710f62014483153a56c9b1a0","name":"Jean-Pierre Mercier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actionclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","caption":"Jean-Pierre Mercier"},"url":"https:\/\/actionclient.com\/en\/author\/jean-pierre-mercier\/"}]}},"_links":{"self":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":15,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":3022,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions\/3022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actionclient.com\/en\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}